There aren’t plenty more fish in the sea.

The race is on to save sharks and other key marine species — including swordfish, marlin, monkfish and skates/rays — from being wiped out by overfishing.

The race is on to save our beautiful blue planet.

73,000,000 sharks are slaughtered every year. That’s around 200,000 sharks a day. Or roughly two every second. Unless something changes, sharks could become a thing of the past.

We’re not going to let that happen.

Choking to death

Sharks have been swimming in the oceans since before dinosaurs walked the earth. They’ve shaped the marine environment and everything in it. Without sharks the oceans could collapse, taking with them their ability to produce 50% of the oxygen we breathe and absorb 20% of the CO2 emissions we produce.

With every shark slaughtered we’re strengthening our stranglehold on the planet.

Too many fishing boats, too few fish

The International Union for the Conservation of Nature recently reported that 85% of the world’s fish stocks are fully exploited or overexploited. It’s the big fish that will disappear first.

That’s why we’re focussing on key species that are most vulnerable to overfishing yet widely available in shops and restaurants.

Join us and help protect our blue planet.

“So, should we race to see how quickly we can consume the last tuna, swordfish, and grouper? Or race to see what can be done to protect what remains? For now, there is still a choice.”
Dr Sylvia A Earle

Marine biologist, National Geographic explorer-in-residence