Bite-Back’s campaign director Graham Buckingham delivers The Terrifying Truth About Sharks at the second annual TEDx event in Kingston upon Thames.

His acclaimed talk explores the background to the British public’s fascinating fear of sharks and exposes the media’s role in the portrayal of sharks as man-eating monsters, 40 years on from JAWS. And, for 64% of the British public who would rather sharks didn’t exist, Graham explains the terrifying truth about sharks — we need them.

Graham Buckingham said: “A healthy planet needs healthy oceans. And healthy oceans need sharks. It’s time that the world woke up the importance of sharks and recalibrated its relationship with this fascinating, ancient and incredible predator.”

A recording of the talk will be made available in March.

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