Bite-Back celebrated its tenth anniversary in style earlier this month with a VIP birthday party at the SEA LIFE London Aquarium.

The Fish & Chip themed evening event saw guests enjoy hand cooked chips along with wine and Shark Head beer while admiring the beautiful marine life on display at the top visitor attraction.

Originally launched in 2004 on a shoestring budget the charity has since evolved to become one of the UK’s most important shark and marine conservation organisations.

The landmark event celebrated key milestones in the charity’s history and highlighted the success of its Hacked Off! campaign to make Britain the first country in the world to impose a voluntary ban on shark fin soup.

Among the invited guests were Gordon Ramsay and Hugh Fearnley-Whittingstall plus celebrated author and broadcaster, Tim Ecott along with award-winning photographers Steve Jones and Christian Vizl.

Campaign director for Bite-Back, Graham Buckingham, said:

“The past decade has seen the charity campaign against some of the country’s biggest retailers and inspire them to put conservation before commerce by dropping key species including shark, swordfish, marlin and orange roughy. Right now our big emphasis is on motivating the country’s last remaining shark fin soup restaurants to stop.

“But best of all, we’re having fun doing it. We firmly believe that our breakthroughs will happen quicker if we enjoy the challenge at the same time. After all this campaign isn’t a chore; instead it’s a goal fuelled by our love of the ocean and our sense of integrity.”

So far the charity has prompted 20 restaurants to stop selling shark fin soup, leaving just 43 restaurants to go before it can declare Britain shark fin free.

During a presentation, Graham Buckingham was quick to point out that much of the charity’s success was down to its supporters who have rallied behind its campaigns and put real, meaningful pressure on businesses to rethink the fish they sell. He said:

“We have some of the best supporters and shark advocates in the world. It’s these people who make up Team Bite-Back and add weight to our campaign ambitions.”

The evening was also the launch of the 2015 Bite-Back calendar and a celebration of the stunning images donated by some of the world’s best underwater photographers.

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