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WAITROSE STOPS SELLING SWORDFISH
 Five years after Bite-Back launched a campaign inviting Waitrose to stop selling swordfish the high-end supermarket chain has finally decided to end its trade in the inherently vulnerable fish.
It’s the second time that Bite-Back’s recommendations have been implemented by the retail group. In 2004, Waitrose halted the sale of orange roughy after a prolonged campaign.
Waitrose senior fish buyer Quentin Clark said: “The majestic swordfish was a delicious and popular choice for our customers, but we’re simply not happy to sell fish that could be endangered.”
Campaign director for Bite-Back, Graham Buckingham, said: “This is a major breakthrough. First we convinced Tesco that it was wrong to sell swordfish and now Waitrose has come onboard with our programme. Our only regret is that Waitrose took five years to make the connection.”
Bite-Back plans to use the decision by Waitrose to add pressure on other supermarkets that continue to sell swordfish and marlin.
Graham Buckingham said: “This is further proof that our retailer-led marine conservation programme works. This success is down to the thousands of Bite-Back supporters who have taken the time to fire off emails and inspire big companies to re-think the fish they sell.
“The list of companies supporting our campaign is growing and we’re extremely proud of what’s been achieved by individuals joining together in a common cause.”
Please add your support by emailing the fish buyers at non-compliant supermarkets and sign up to our updates.
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