Shark and Marine Conservation
  End of The Line
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Stein should be shamed
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H&B Stops Selling Shark Cartilage
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Seven year ditch
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Down in ChinaTown
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Sharkwater debut at UK cinemas
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L'Oreal - Because Shark's are Worth It!
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Horrid day at Harrods
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Ocean's twelve
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Calendar girl takes top shot
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Making a killing out of sharks
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Keeping the faith
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Dead in the water
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Oceanic whitetip closer to extinction
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Bite-Back serves up shark victory
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HOLLAND & BARRETT HALT SALE OF SHARK CARTILAGE CAPSULES

After a year-long relentless campaign, Bite-Back is proud to announce that Holland & Barrett, the country's largest chain of health foods stores, will stop selling shark cartilage capsules.

It is the latest big business to bow to pressure from Bite-Back's pioneering email campaign and helps take the team's ambition to make Britain 'shark-free' another step closer to reality.

In total, more than 3,000 supporters sent Bite-Back campaign emails directly to Holland & Barrett's head office requesting the item to be discontinued.

Bite-Back's office erupted to cheers as news came in that Holland & Barrett will stop selling shark cartilage capsules throughout its 550 American-owned health food stores.

Campaign director for Bite-Back, Graham Buckingham, said: "Businesses profiting from the shark fishing industry are effectively endorsing an underwater genocide. This is a perfect example of how Bite-Back supporters can help devalue a dead shark. We are grateful for Holland & Barrett's decision and we're confident it will have knock-on effects throughout the retail industry."

Within the same month Bite-Back also inspired the world's only Michelin-starred Chinese restaurant, Hakkasan, to stop selling shark fin soup. Since 2001, the acclaimed London restaurant had been selling shark-fin soup for £42 a bowl.

The latest news adds to Bite-Back's victories which now include ASDA, Hakkasan, Holland & Barrett, Sainsbury's, Somerfield, Tesco, Wagamama and Waitrose, plus tens of restaurants across the country.

Graham said: "Bite-Back's pioneering marine conservation initiatives are delivering real, measurable results to supporters and the diving community. We're proud of the breakthroughs and hope that our supporters recognise the role they played in this victory."