Despite stiff competition from other marine conservation charities, Bite-Back has won a three year partnership deal with SEA LIFE London Aquarium including funding and significant exposure at the top London visitor attraction.

The cash injection will help the charity create new and exciting campaigns, educational and engagement programmes to extend the reach of its message to consumer audiences across the country.

According to Toby Forer, general manager at SEA LIFE London Aquarium, Bite-Back presented the most compelling response to the partnership brief. He said: “We’ve been long-standing admirers of Bite-Back and its fresh, enthusiastic and creative approach to protecting threatened marine life, so it was no surprise that its future projects captured our imagination and respect. Often it’s the small and passionate charities that can deliver real and measurable results and we hope our partnership with Bite-Back will enable them to continue to shape the future of our oceans.”

Already Bite-Back has been presented with a designated area at the SEA LIFE London Aquarium to deliver its campaign messages to visitors in the attraction. Significantly this will be used to promote the ‘Hacked Off!’ campaign to help make Britain’s restaurants shark fin-free.

Campaign director at Bite-Back, Graham Buckingham, said: “This is a golden opportunity for Bite-Back to educate the general public about the plight of sharks and other threatened species and inspire them to take action in support of the oceans – and what better backdrop to deliver that message than the country’s most popular aquarium?”

In the coming months Bite-Back and SEA LIFE London Aquarium will announce new projects designed to throw a spotlight on businesses selling shark products and consumer initiatives that will continue to help ‘defend the high seas on the high street’.