All day today (Friday 27 April), Microsoft has given up its search engine homepage – Bing – to promote the pioneering work of Bite-Back and then for the month of May on a unique microsite

Bite-Back’s takeover of the Bing homepage is part of a programme by the owners of MSN to showcase successful yet under-funded charities to its 11 million UK users via an initiative titled Help Your Britain.

Campaign director at Bite-Back, Graham Buckingham, said: “So many people are fascinated by sharks yet remain totally unaware of the tragic issues regarding over-fishing and the imminent extinction of some species. If they knew the facts they’d be horrified. Thanks to Bing we now have a rare opportunity to communicate these urgent marine conservation concerns with millions of people and inspire their support. It’s a big day for Bite-Back and our shark and marine conservation goals.”

Already Bite-Back’s campaigns have inspired many of the country’s biggest food retailers to halt the sale of threatened fish species including shark, swordfish, marlin and monkfish and won the backing of celebrities including Bear Grylls, Gordon Ramsay and Hugh Fearnley-Whittingstall.

Now the charity plans to make Britain’s retailers shark-free.

With the generous support of SEA LIFE London Aquarium, Bing created a short film to promote Bite-Back’s work. It features commentary from Graham Buckingham along with Tim Ecott, best selling author of Neutral Buoyancy – Adventures in a Liquid World, and Rebecca Carter, conservation officer of SEA LIFE London Aquarium.

To help achieve its conservation ambitions, Bite-Back is asking its growing list of supporters to do any, or all, of these five things …

1. Send off the supermarket campaign emails
2. Invite local restaurants to stop selling shark fin soup
3. Report shark items for sale in the UK
4. Make a donation
5. Volunteer or share skills

Supporters can also make a donation or read about some easy ways to help fund Bite-Back’s work here.