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The End of the Line
 “No fish in the sea by 2050, unless we do something about it now,” is the wake up call that heralds the movie The End of the Line and its UK cinema debut on Monday 8 June.
Triumphantly echoing Bite-Back’s successful campaigns to rid retailers and restaurants of threatened fish species and alter the supply and demand principle in favour of the marine environment, The End of the Line provides a dramatic expose of how commerce is taking advantage of the seas with catastrophic consequences on the world’s fish supplies.
Based on the book by former Telegraph journalist Charles Clover and filmed over two years, The End of the Line, bares witness to the effects of our global love affair with fish as food.
Campaign director at Bite-Back, Graham Buckingham, said: “This movie will make the problem of overfishing very ‘real’ for a lot of people. The End of the Line is the evidence that marine conservation groups need to take the general public from apathy to action.”
In particular, the film examines the imminent extinction of bluefin tuna, brought on by increasing western demand for sushi; the impact on marine life resulting in huge overpopulation of jellyfish; and the profound implications of a future world with no fish, which would bring certain mass starvation.
The movies has prompted a host of celebrities including Stephen Fry, Elle McPherson, Sienna Miller, Woody Harleson and Sting to call for celebrity restaurant Nobu to stop selling bluefin tuna.
Graham Buckingham said: “Bite-Back has blazed a trail for the public to motivate big businesses to rethink the fish they sell. The End of the Line will help accelerate our ambitions to halt the demise of the oceans.”
The End of the Line is on general release on Monday 8 June. For a preview visit The End of the Line. To take part in Bite-Back campaigns click here.
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