Some of the UK’s biggest food retailers are selling fish that, according to many scientists and conservation groups, are at risk of over-fishing and/or use indiscriminate and destructive fishing methods that cripple the marine environment.


That’s why we’re inviting them to re-think the fish they sell.

To send a ‘stop now’ email directly to the fish buyer and CSR department of each store, simply click on the supermarket logo in the table below. All you have to do is add your name and email address and press send.

If you want to know if the campaign works, just look at the green ticks in the table!


Shelf abusers – counter productive supermarkets

Swordfish, marlin, shark, orange roughy and monkfish all have one thing in common. They are cited as species that can no longer tolerate current levels of fishing without stocks becoming perilously close to collapsing and not recovering without significant intervention.

A recent research study [Ransom Myers] announced that 90% of the world’s large fish – shark, marlin, swordfish – have been eliminated in the last 50 years, whilst the UN Food & Agricultural Organisation conservatively declared that between 71 and 78% of the world’s major fish stocks are either depleted, overexploited, or fully exploited.

Yet six leading supermarkets in the UK – Asda, Safeway, Somerfield, Sainsbury’s, Tesco and Waitrose – each sell some of these five species.

Other marine conservation organisations around the world including the Marine Conservation Society, National Audubon Society, Sea Food Choices Alliance, Natural Resources Defense Council, Blue Ocean Institute, Union of Concerned Scientists and the Pew Oceans Commission, Monterey Bay Aquarium and IUCN – World Conservation Union are fearful for the future of these species and some believe that we should avoid eating them. Worse things happen at sea – not so supermarkets.

What’s worse is that there appears to be a trend emerging that results in these expensive and scarce fish being adorned daily with stickers promoting ‘reduced to clear’.

So why do supermarket chains continue to stock a product that it well known for being inherently vulnerable and potentially threatened with extinction? And then struggle to sell it at full price.

Bite-Back is therefore encouraging its supporters to help it negotiate with these supermarkets to acknowledge the error of their judgment and correct the situation by removing these fish from stores across the country.

And it’s working! Already ASDA and Sainsbury’s have taken positive action as a result.

Become part of the Bite-Back solution and send off the campaign emails today.

The data was compiled from the Marine Conservation Society’s annual publication, ‘The Good Fish Guide’ and amalgamated with research collected from other conservation group recommendations.

The following conservation groups lists these fish as threatened or to be avoided by consumers:
1. Marine Conservation Society: Shark, Swordfish, Marlin, Monkfish, Orange Roughy
2. National Audubon Society: Shark, Swordfish, Monkfish, Orange Roughy
3. Sea Food Choices Alliance: Shark, Swordfish, Monkfish, Orange Roughy
4. Natural Resources Defence Council: Shark, Swordfish
5. Blue Ocean Institute: Shark, Swordfish, Orange Roughy
6. Pew Oceans Commission: Shark, Swordfish
7. Union of Concerned Scientists: Shark, Swordfish
8. Monterey Bay Aquarium: Shark, Swordfish, Monkfish, Orange Roughy
9. IUCN – World Conservation Union: Swordfish, Marlin.

Support Bite-Back and send off the campaign emails today.

Quick Links:

Click here

to download the Shark Fin Soup Campaign letter



Click here

to visit our Shark Sightings Map