Dear Janine Watson,As a supporter of the marine conservation organisation Bite-Back, I find it unforgivable that Morrisons is selling swordfish and monkfish - both widely regarded as being either threatened or endangered.
Organisations around the world including the Marine Conservation Society, National Audubon Society, Sea Food Choices Alliance, Natural Resources Defence Council, Blue Oceans Institute, Pew Oceans Commission, Union of Concerned Scientists, Monterey Bay Aquarium and the IUCN - World Conservation Union are each fearful for the future of these species and believe that we should avoid eating them.
Yet you continue to stock these fish.
By stocking swordfish and monkfish you are effectively endorsing their extinction.
Certainly, that is the signal that you are sending out to an ever-increasing group of consumers who are concerned about the consequences of over-fishing and the future of the oceans.
My anger and frustration at your company's short-sightedness and ignorance is compounded by the fact that these products regularly appear to be labelled with 'reduced to clear' stickers - suggesting that you struggle to sell these exotic and increasingly scarce fish in the first place. It makes no sense at all and is an unnecessary, irresponsible and unforgivable end for these precious and rare species.
I want you to:
1. Take immediate action; to stop buying and supplying your stores with these fish
2. Inform your customers that you will no longer be stocking fish that are threatened or endangered
3. Write and acknowledge this email
4. Team up with Bite-Back and enjoy the positive publicity that will be deserved from this action
I look forward to hearing from you.
Yours sincerely
