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Supermarket campaign
Restaurant campaign
Shark sighting map
Species fact sheets
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Supermarket Campaign
Make a difference now by sending your own personalised protest to Makro:
As a supporter of Bite-Back, the shark and marine conservation organisation, I wanted to register my utter disappointment that Makro sells shark and swordfish, species that are both widely regarded as being among the most vulnerable marine species in the world.
Right now Makro stands alone as the only mainstream retailer in the UK to sells shark and swordfish. Already Bite-Back has prompted ASDA to stop selling shark and it has motivated Sainsbury’s, Tesco and Waitrose to halt the sale of swordfish.
It’s time that Makro became a more responsible retailer.
At the same time I’m inviting you to work with Bite-Back to develop a clear and no-nonsense approach to selling fish... an approach that will leave your customers in no doubt as to the provenance of the fish you sell, their sustainability and the impact on the environment caused by the fishing method deployed.
Popular fish species including monkfish, skate/rays, prawns, cod, plaice and haddock are widely regarded by experts as being severely overfished in most parts of the world or rely on farming measures that have a significant negative impact on the marine environment. Considering that evidence it is alarming to know that the same species make up 80% of all fish consumed in the UK.
To me, and thousands of Bite-Back supporters, this points to a clear and distinct correlation between over-consumption and over-fishing. It is a link that can be broken by ethically conscious retailers.
So rather than continuing to endorse the certain extinction of these species, I want Makro to take a stand in favour of the marine environment.
The result could signal a brand new agenda for preserving marine wildlife and conserving the only truly wild item to appear in your stores.
In the meantime, I urge Makro to swiftly halt the sale of shark, swordfish, monkfish, skate/rays and choose to only sell prawns with a certified ethical label.
I look forward to you working with Bite-Back and a future that demonstrates greater respect for the marine environment.
Your customers will thank you for it.
Yours sincerely
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