Defending the high seas on the high street


Bite-Back is an energetic, innovative and pioneering shark and marine conservation charity with a clear focus and a ‘let’s get things done’ attitude. Bite-Back is running successful campaigns to end the sale of shark fin soup in Britain. It is busy exposing UK retailers that profit from shark-derived products and inspiring them to stop. It is challenging the UK’s leading supermarkets to end the sale of vulnerable fish and changing the way Britain goes shopping. And it is capturing the imagination of the media and celebrity supporters along the way.

Bite-Back’s campaigns have been shaped by the fact that over-fishing is the single biggest threat facing the marine environment and that over-consumption is the root cause.

For that reason, Bite-Back’s campaigns set out to ‘buy time’ for the marine environment by lowering consumer and retailer demand for threatened marine life and therefore the urgency to hunt for key species including sharks, swordfish, marlin, monkfish and skates/rays.

Bite-Back’s biggest campaign victories have been achieved simply because everyday people have taken part in its online campaigns or turned out at events or simply made a donation.

If you’ve done something already, thank you. Please keep coming back. If you’re about to add your voice to our campaigns … welcome to Team Bite-Back.